coporate culture [pic] I. INTRODUCTION The essence of research is the scholarly developing of research outputs, particularly thesis. Through this manual, students are expected to comply with the standards set by the university. With their advisers, students will find valuable pointers on how to write the different parts of their research paper as well as guidelines on the defense process.
II. ENROLMENT OF THE COURSE
1. The student may enroll the subject after passing the pre-requisite subject ______________. Likewise, the student cannot enroll Corporate Research 2 if she/he didn??™t pass/take the Corporate Research 1. 2. A freshmen or sophomore student is not allowed to enroll the subject. 3. The student who enrolled the Corporate Research 1 is the same section as he/she enrolled the Corporate Research 2. 4. The same faculty will handle the Corporate Research 1 and 2.
Note: Corporate Research 1 is Pre-Oral or Proposal Defense covers Chapter 1 to Chapter 3 and Corporate Research 2 is Final Defense and/or continuation that covers Chapter 4 to 5. III. THE PRELIMINARIES
1. Title page
This includes: (1) the title of the research paper; (2) the faculty and institution to which the paper is presented; (3) the degree sought; (4) the full name of candidate(s); (5) the year the research paper is defended.
(See Appendix A)
2. Approval Sheet
This includes: (1) Approval of the members of the Panel for Oral Defense; (2) Acceptance by the Dean; (3) Rating of Oral Defense; and (4) Date of Oral Defense.
(See Appendix B) 3. Abstract
The abstract is a brief summary of the research paper. It should include a brief introduction or rationale of the study, a statement of the problem, a brief description of the method used, research locale, respondents of the study, sampling procedure, instrumentation, data analysis(statistical tools used), findings and conclusions.
(See Appendix C)
It includes the candidate(s) expression of appreciation for the assistance and encouragement given him/her/them in the course of the research.
(See Appendix D)
5. Table of Contents
It precedes all sections in lists. It should list the chapter titles, the main headings and subheadings in the text, and the reference materials. The beginning page number for each section is written along the right-hand margin. The numbering of chapters and the wording, capitalization and punctuation of titles and headings should be exactly the same as they are in the text.
(See Appendix E)
6. List of Table/Figures
Each type of illustrative matter should be listed on a separate page. When there are only two or three tables or figures in a research paper, these are combined in one list.
(See Appendix F) IV. FORMAT OF RESEARCH PAPER
1. Chapter 1 ??“ Introduction 1. Background of the Study
This part should contain a discussion of any of the following: – Presentation of the problem (macro-micro-mini-level) – The existence of an unsatisfactory condition, a felt need/problem that requires a solution – Rationale for conducting the study – Historical background of the problem.
2. Statement of the Problem
The first paragraph includes a statement of the purpose of the study and expressed in a declarative sentence. The next paragraph contains the sub-problems expressed in interrogative sentences.
Future tense is used for proposals while the present tense is used in the final copy of the research paper. 3. Significance of the Study
It begins with an introductory statement and must identify who will benefit from the study.
4. Scope and Limitations
The first paragraph contains the scope which delineates how the study will be narrowed or the boundaries in terms of people involved in the study, instrumentation, time, location or the ???who,??? ???where,??????when,??? and ???how??? of the study.
(See Appendix G)
2. Chapter 2 ??“ Conceptual Framework 1. Review of Related Literature and Studies 1. Local Literature 2. Foreign Literature 3. Local Studies 4. Foreign Studies
Only literature and studies related in purpose or findings to the current study should be included in the review. For related studies, the discussion should be brief critical analysis of the purpose, method of study, principal findings and conclusions. Point out how each of the studies reviewed relates to the problem at hand. The present study should be shown to relate with or evolved from earlier.
Presentation of the literature and studies should be done thematically or according to the variables of the study.
Reviewed literature except those of historical importance must be copyrighted within the last ten years while five years for studies. A minimum of ten (10) literature/studies which are relevant to the present study must be cited.
The place of publication determine whether the literature or studies cited is foreign or local.
2. Research Paradigm
The conceptual framework clarifies the relationship between and among the major variables of the study and may be presented through a paradigm such as the Input-Process-Output (IPO) Model or other illustrative presentation.
If the IPO is utilized, the following must be observed: a) The columns must be equal size. b) Feedback loop must be properly indicated.
3. Research Hypothesis
This is stated in the null form (Ho) with an introductory sentence. Use hypothesis for than one hypothesis.
4. Operational Definition of Variables
It defines important terms or variables used in the study. Terms should be defined conceptually or operationally. Provide an introductory sentence. Terms should be alphabetically arranged. Acronyms and abbreviations should be spelled out. For two or more worded terms, only the first letter of the first word should be capitalized, unless otherwise indicated. Sources of constitutive and technical definitions should be properly acknowledged.
(See Appendix H)
3. Chapter 3 ??“ Methodology 1. Population and Sample
In a table, indicate the population and sample involved in the research study. Discuss the specific sampling technique used and justification on its used.
Describe the construction, validation, and administration of the research instrument/s such as tests, questionnaires, interview guides/schedules, apparatus, devices and laboratory equipment, etc.
The step-by-step procedures followed in conducting the study should be enumerated and explained in complete detail. Identify time frame for the collection of data.
Present procedures chronologically. 4. Statistical Analysis of Data
Describe briefly how the data collected are to be statistically processed. List sequentially and provide the formula for the more sophisticated statistical tool used as well as citing the sources and identifying the sub-problem to which it is used.
(See Appendix I)
4. Chapter 4 ??“ Results and Discussions 1. Presentation 2. Analysis 3. Interpretation
In presenting, analyzing and interpreting the data: 1. Copy and highlight the sub-problem from Chapter 1. 2. Enrich the interpretation by relating findings with the related literature and studies reviewed in Chapter 2. 3. Present only relevant data. Individual scores or row scores should not be presented in the text. 4. The textual presentation should supplement or expand the content in the tables and charts, rather than duplicate them. Do not expect the tables and figures to do the entire communication for you. The analyses of data should be objective and logical. 5. In presenting statistical tests of significance, include information concerning the obtained magnitude or value of the test, the degree of freedom, the probability level, and the direction of the effect. (See Appendix J)
5. Chapter 5 ??“ Summary, Conclusion and Recommendation
1. Summary 1. Provide an introductory statement. 2. Follow order of presentation of sub-problems. 3. Include textual and numerical data. 4. Only outstanding or salient data are included. 5. No inference nor interpretation is stated.
2. Conclusion 1. Should be equal to the number of sub-problems and must follow order of their presentation 2. Use brief but generalized statements derived from the findings 3. Should not be repetition of statements anywhere in the body. 4. Exclude numerical data. 3. Recommendations 1. Measures or solutions offered should be feasible, practical and attainable. 2. Address to persons, agencies or offices which are in a position to implement them. 3. Identify areas for further research. 4. Should be equal or more than the number of sub-problems. (See Appendix K) V. REFERENCE MATERIALS
It includes books, journals, periodicals, theses, dissertations and online sources
Only sources used in the study be listed in the bibliography, and all materials should be arranged alphabetically within category. (See Appendix L) 2. Appendix
This includes research output which may be printed in non-thesis paper, signed permission to conduct the study, questionnaires or other research instruments used and computations and outputs of computerized analyses.
3. Curriculum Vitae
It includes the following: 1. Personal Information 2. Educational Qualifications 3. Work Experience (See Appendix M)
VI. GROUND RULES ON ORAL DEFENSE
The presentation of the Corporate Research Writing and its oral defense before a panel of examiner constitute the last stage of the candidate??™s work accomplishment for the semester.
The oral defense of the Corporate Research allows the candidate(s) to be examined by panel of examiners in order to test the candidate(s) ability to present the results of his/her/their work as a partial fulfillment of the requirements leading to the granting of a bachelors degree.
6. Oral Defense Procedure 1. The candidate(s) will be given 30-45 minutes to present the research writing. Outline of the presentation should contain: 1. Purpose of the Proposed Research Project; 2. Type of Study; 3. Definition of the Target Population & Sample Size; 4. Sample Design, Technique & Data Collection Method; 5. Specific Research Instrument; 6. Potential Managerial Benefits of the Proposed Study; 7. Proposed Cost Structure; and 8. Profile of the Researchers
2. For the first round each panel member will be given 15-20 minutes to ask questions, or to make comments/observations in order to clarify statements and/or issues that have been raised by the study. The candidate(s) and the panel member can interact with each other during this direct examination. 3. For the second round, any panel member may ask follow through questions, or make comments/observations about the study in order to test the ability of the candidate(s) to defend the research work. At this phase of the examination, suggestions may be presented to improve the research writing, without necessarily pointing to errors in syntax and grammar, but focusing on the overall style of presenting the whole research work in a scholarly form. 4. The adviser will summarize the preceding, citing, if any observations and/or suggestions for the final improvement of the research paper. 5. The panel will decide to accept or not to accept the paper. The panel??™s decision is final and unappealable. In case of a conditional acceptance, the candidate(s) will be given two (2) weeks to prepare for another oral defense of corrections. VII. GRADING SYSTEM
7. The grading system is patterned with the University Grading System:
1.00 – 1.99 : Excellent 2.0 – 2.99 : Highly Satisfactory 3.0 – 3.5 : Satisfactory 3.6 – 4.0 : Repeat or Re-defense 4.1 – 5.0 : Failed (See Appendix N for Evaluation Form 1- Pre-Oral Defense) (see Appendix O for Evaluation Form 2 ??“ Final Defense)VIII. REFERENCES
American Psychological Association (2010) Publication Manual of the American Psychological Association (6th ed.). Washing, DC: Author.
APA Website: www.apastyle.org.
Campbell, W.G., Ballou, S.V., Slade C. (1990). Form and Style: Theses, Reports, Term Papers (8th ed.). Boston, Houghton Mifflin.
Mendoza, Eric C., (2011), Manual for Thesis and Dissertation Writing: Manila: Eulogio ???Amang??? Rodriguez Institute of Science and Technology.
IX. APPENDICESRepublic of the PhilippinesJOSE RIZAL UNIVERSITYShaw Boulevard, Mandaluyong CityEFFECTIVENESS OF MARKETING STRATEGY OF CARBONATED BEVERAGE IN THE PHILIPPINES AND ITS SERVICE TO CUSTOMER SATISFACTION: BASIS FOR MARKET SUSTAINABILITY A Research StudyPresented toThe Faculty of the College of Professional StudiesIn Partial Fulfillment of theRequirements for the Degree ofBachelor of Science in Business AdministrationByKEVIN B. APEJORIEL S. DELGADOMARK JOSEPH P. MANALORAYMOND G. PASCUALJOHN NIC L. SANTOS2012CERTIFICATION This research study entitled ???EFFECTIVENESS OF MARKETING STRATEGY OF CARBONATED BEVERAGE IN THE PHILIPPINES AND ITS SERVICE TO CUSTOMER SATISFACTION: BASIS FOR MARKET SUSTAINABILITY??? prepared and submitted by KEVIN B. APE, JORIEL S. DELGADO,MARK JOSEPH P. MANALO, RAYMOND G. PASCUAL, and JOHN NIC L. SANTOS in partial fulfillment of the requirements for the degree of Bachelor of Science in Business Administration major in Marketing has been examined and recommended for ORAL DEFENSE. WILLY O. GAPASIN, DBA Adviser_____________________________________________________APPROVAL SHEET Approved by the Panel for Oral Defense on _____________ with a rating of __________.LEODEGARIO DAVID, DBAChairmanMAYBELLE GALLARDO, DBA LEMUEL MAGRACIA, DBA Member Member Accepted in partial fulfillment of the degree of Bachelor of Science in Business Administration major in Marketing. LEODEGARIO DAVID, DBA Dean, College of Professional StudiesABSTRACTTitle: EFFECTIVENESS OF MARKETING STRATEGY OF CARBONATED BEVERAGE IN THE PHILIPPINES AND ITS SERVICE TO CUSTOMER SATISFACTION: BASIS FOR MARKET SUSTAINABILITYResearchers: KEVIN B. APE JORIEL S. DELGADO MARK JOSEPH P. MANALO RAYMOND G. PASCUAL JOHN NIC L. SANTOSDegree: BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION MAJOR IN MARKETINGYear: 2012Adviser: WILLY O. GAPASIN, DBA 1. The rationale of the study 2. The statement 3. The research method used, research locale, respondents of the study, sampling procedure, instrumentation, and data analysis (statistical tools used). 4. Summary of findings and conclusions
ACKNOWLEDGMENTS The researchers would like to express their heartfelt gratitude and appreciation to the following good-hearted people, who in one way or another, helped in the completion of this research undertaking: Dr. Willy O. Gapasin, their adviser, for ??¦.. K.B.A J.S.D. M.J.P.M. R.G.P. J.N.L.S.
TABLE OF CONTENTS PageLIST OF TABLES . . . . . . . . . . . . . . . . . . . . . . . . . . . viiLIST OF FIGURES . . . . . . . . . . . . . . . . . . . . . . . . . .. ixCHAPTER 1. Introduction Background of the Study . . . . . . . . . . ??¦. . . . . . 1 Statement of the Problem . . . . . . . . . . ??¦.. . . . . 5 Significance of the Study . . . . . . . . . . . . . ??¦.. . . 7 Scope and Limitations . . . . . . . . . . . . . . . . ??¦… 9CHAPTER 2. Conceptual Framework Review of Related Literature and Studies . . . ??¦.. 11 Local Literature . . . . . . . . . . . . . . . . . . . . ??¦??¦. 11 Foreign Literature . . . . . . . . . . . . . .. . . . . ??¦??¦. 23 Local Studies . . . . . . . . . . . . .. . . . .. . . . ??¦??¦. 31 Foreign Studies . . . . . . . . . . . . . . . . . . . . ??¦??¦.. 42 Research Paradigm . . . . . . . . . . . . . . . . . ??¦??¦.. 50 Operational Definition of Variables . . . . . . . ??¦??¦.. 53CHAPTER 3. Methodology Page Population and Sample . . . . . . . . . . . . . . . . . . . 60 Instruments . . . . . . . . . . . . . . . . . . . . . . . . . . 62 Procedure . . . . . . . . . . . . . . . . . . . . . . . . . . . 65 Statistical Analysis of Data . . . . . . . . . . . . . . . . 67CHAPTER 4. Results and Discussions Sub-Problem No. 1 . . . . . . . . . . . . . . . . . . . . . 70CHAPTER 5. Summary, Conclusions and Recommendation Summary . . . . . . . . . . . . . . . . . . . . . . . . . ??¦. .100 Conclusions. . . . . . . . . . . . . . . . . . . . . . . . ??¦. 110 Recommendations. . . . . . . . . . . . . . . . . . . ??¦ 120BIBLIOGRAPHY . . . . . . . . . . . . . . . . . . . . . . . . .. 131APPENDIX A. Letter of Permission . . . . . . . . . . . . . . . . . 150 B. Survey Questionnaire . . . . . . . . . . . . . . . . .152CURRICULUM VITAE . . . . . . . . . . . . . . . . . . . . . . .160LIST OF TABLESTable Page 1 Profile of Respondents in terms of Age, Length of Service, Sex and Civil Status . . . . . . . 43 2 Marketing Strategy on Pricing Adopted by Carbonated Beverage Company in the Philippines. . . . . . . . . . . . . . . . . . . . . . . . 48CHAPTER 1IntroductionBackground of the StudyStatement of the Problem The study aims to assess the effectiveness of marketing strategy of Carbonated Beverage Company in the Philippines and its service to customer satisfaction as bases for market sustainability. Specifically, it seeks to answer the following questions: 1. What is the overall demographic profile of the respondents in terms of: 1. Gender 2. Age 3. Civil Status 4. Job Position /Length of Service 2. What are the marketing strategies of Carbonated Beverage Company in the Philippines in terms of: 1. Product; 2. Price; 3. Promotion; and 4. Place of distribution 3. How effective are the marketing strategies employed by Carbonated Beverage Company in the Philippines, with respect to: 1. Product; 2. Price; 3. Promotion; and 4. Place of Distribution 4. Is there a significant difference in the marketing strategy employed by Carbonated Beverage Company in the Philippines as perceived by the sales personnel and the dealers 5. Based on the findings of this study, what do researchers may recommend to improve the marketing strategy and its service to customer satisfaction; basis for market sustainability of the Carbonated Beverage in the PhilippinesSignificance of the Study The result of the study will provide useful data and information to the following: Carbonated Beverage Company. It gives them data and inputs to improve and sustain their marketing strategy to be locally competitive in the market. Students. It provides additional information to enhance their level of knowledge regarding the effectiveness of marketing strategies.Scope and Limitations The study concentrated primarily on marketing mix such as product, price, promotion and place of distribution. The geographical coverage is Manila only whether their manufacturing operation are located outside Metro Manila.CHAPTER 2Conceptual FrameworkReview of Related Literature and Studies Local Literature Foreign Literature Local Studies Foreign StudiesResearch ParadigmINPUTS PROCESS OUTPUT FeedbackFigure 1 – Research ParadigmResearch Hypothesis The researcher was guided by the null hypothesis that there is no significant difference in the marketing strategy employed by Carbonated Beverage Company in the Philippines.Operational Definition of Variables The following terms are defined operationally and lexically to provide a common frame of reference: Cola. This refers to a carbonated soft drink products such as Coca cola, Pepsi Cola, Rc Cola and Virgin Cola. Marketing. This refers to any tasks necessary to identify the type and amount of goods and services desired by society, and the pricing, and distribution and promotion of those goods and services.CHAPTER 3MethodologyPopulation and SampleTable 1Distribution of the Respondents in Terms of Gender|Group /Gender |Sales Personnel |Dealer | |
| | | |TOTAL |
| |N |% |
|Offer many types of soft drinks. |4.60 |Very Much Adopted |
|Per bottle |4.43 |Adopted |
|Per case. |1.87 |Least Adopted |
|Offer special feature that attracts competitors. |2.47 |Moderately Adopted |
|Composite Weighted Mean |3.34 |Moderately Adopted |
As shown in the table, the ??¦..Table 3Marketing Strategy on Price Adopted by Carbonated Beverage Company in the Philippines|Strategies on Price |Weighted |Verbal |
| |Mean |Interpretation |
| | | |
| | | |
| | | |
| | | |
|Composite Weighted Mean | | | CHAPTER 5 Summary, Conclusion and RecommendationSummary The salient findings of the study are as follows: 1. On the Marketing Strategies of Carbonated Beverage Company in the Philippines as to: 1. As to Product. The marketing strategies employed by Beverage Company such as offer many types of soft drinks, per bottle, per case, and offer special features that attract competitors rated by the respondents as moderately adopted with an overall mean result of 3.34. 2. As to Pricing.Conclusion Based on the findings of the study, the following conclusions are drawn: 1. Among the four P??™s of marketing strategies adopted by the Carbonated Beverage Company in the Philippines it appears that the respondents considered the marketing mix applied is moderately adoptable.Recommendations Based on the findings and conclusions presented, the following recommendations are suggested: 1. Offer special features to attract more customers, further product research development should be explored in order to improve the product features.BIBLIOGRAPHY A. Books
Cihen, William T.: The Marketing Plan Fourth Edition. New York:
McGraw-Hill 2005. B. Journals/Periodicals
Bill Pecoriello. ???Virgin Cola Reaches the U.S. Market. Beverage3
World International May/June 2002.
C. Thesis / DissertationsCabreros, Gerardo T. (2006). Export Marketing Strategy of
Philippines Agri-Based Food Product as an Analysis (Dissertation). EARIST, Manila
D. Online SourcesHerbst-Damm, K.L. & Kulik, J.A. (2005). Marketing Plan, Business
Strategy, 38-48. Retrieved from hhtp://business.edu./index/ejap.CURRICULUM VITAEPERSONAL INFORMATION Name : KEVIN B. APE
Address : 1116 Int. 3 Wagas St. Sta. Mesa, Manila
Birthdate : March 13, 1990
Age : 21 years old
Birthplace : Naguilan, La Union
Civil Status : SingleEDUCATIONAL BACKGROUND Graduate School : Jose Rizal University
Bachelor of Science in BusinessAdministration
Major in Marketing
PROFESSIONAL EXPERIENCES ??? Service Crew : Jollibee ??“ Recto Branch
January 2008-December 2008 ____________________
JOSE RIZAL UNIVERSITY
Management DepartmentCorporate Research 1
EVAUATION OF PROPOSAL ORAL DEFENSEResearch Title: ___________________________
___________________________Name of the Candidate/s: ___________________________
Date of Defense: ___________________________| | |Highly | | | |
|ITEMS |Excellent |Satisfactory |Satisfactory |Repeat |Failed 5 |
| |1 |2 |3 |4 | |
|Conduct of Presentation | | | | | |
| B. Mastery of the | | | | | |
|Study | | | | | |
|Research Knowledge and | | | | | |
|Capabilities | | | | | |
|Clarity in Responding to | | | | | |
|Questions | | | | | |ORAL DEFENSE RATING: _____________________
Signature of the Rater over Printed Name
JOSE RIZAL UNIVERSITY
Management DepartmentCorporate Research 2
EVAUATION OF PROPOSED
CORPORATE RESEARCH WRITINGResearch Title: ___________________________
___________________________Name of the Candidate/s: ___________________________
Date of Defense: ___________________________
Date of Final Revision: ___________________________
| | |Highly | | | |
|ITEMS |Excellent |Satisfactory |Satisfactory |Repeat |Failed 5 |
| |1 |2 |3 |4 | |
|CHAPTER 1 INTRODUCTION | | | | | |
|Background of Study | | | | | |
|Statement of the Problem | | | | | |
|Significance of the Study | | | | | |
|Scope & Limitations | | | | | |
|CHAPTER ??“ CONCEPTUAL | | | | | |
|FRAMEWORK | | | | | |
|A. Review of Related Literature & | | | | | |
|Studies | | | | | |
|Research Paradigm | | | | | |
|C.Operational Definition of | | | | | |
|Variables | | | | | |
| | | | | | |
|CHAPTER 3 METHODOLOGY | | | | | |
|Population and Sample | | | | | |
|Instruments | | | | | |
|Procedure | | | | | |
|D.Statistical Analysis of | | | | | |
|Data | | | | | |
|CHAPTER 4 RESULTS AND | | | | | |
|DISCUSSIONS | | | | | |
|Presentation | | | | | |
|Analysis | | | | | |
|Interpretation | | | | | |
|CHAPTER 5 SUMMARY, | | | | | |
|CONCLUSION AND | | | | | |
|RECOMMENDATION | | | | | |
|Summary | | | | | |
|Conclusion | | | | | |
|Recommendations | | | | | |RATING ON WRITTEN: _____________________
RATING ON ORAL : _____________________
TOTAL RATING : _____________________
Signature of the Rater over Printed Name __________________________________
Signature of the Adviser over Printed Name __________________________________
Signature of the Chairperson over Printed Name
[pic]Prepared by: WILLY O. GAPASIN, DBAAPPENDIX A: TITLE PAGE FORMATAPPENDIX B: CERTIFICATION AND APPROVAL SHEETAPPENDIX C: FORMAT FOR ABSTRACTAPPENDIX D: FORMAT FOR ACKNOWLEDGMENTSAPPENDIX E: FORMAT FOR TABLE OF CONTENTS CONTENTSACKNOWLEDGMENTSAPPENDIX F: FORMAT FOR LIST OF TABLESAPPENDIX G: FORMAT FOR CHAPTER 1APPENDIX H: FORMAT FOR CHAPTER 2Effectiveness of Marketing Strategiesa. Gathering of Data using Documentary Analysis of Survey Questionnaire and Observation and Interview.Respondent??™s profile: ??? Age ??? Gender ??? Length of ServiceAPPENDIX I: FORMAT FOR CHAPTER 3APPENDIX J: FORMAT FOR CHAPTER 4APPENDIX K: FORMAT FOR CHAPTER 5APPENDIX L: FORMAT FOR BIBILIOGRAPHYAPPENDIX M: FORMAT FOR CURRICULUM VITAE FORM-1PHOTOAPPENDIX N: FORMAT FOR EVALUATION FORM-1APPENDIX O: FORMAT FOR EVALUATION FORM-2